A clear call to action on every page is a must to ensure your customers are able to complete the transaction successfully without having to move between pages. Keep the design clean and concise, with as few steps as possible required during the checkout process. How can you fix this issue? To make the ordering process as smooth as possible, you must be accessible on all platforms, including websites, mobile applications and social media. Most customers also consider websites that require customers to register on the site before placing an order troublesome. Sometimes it can even be difficult to find the ‘Menu’ button on a site! At times there’s an information overload and at others too little. But there are still plenty of websites which have been created without giving any thought to optimizing the user experience. Offering convenience, speed, and security to your customers is essential for increasing conversions and sales.Ĭonvenience is one reason why more customers than ever before prefer ordering their food online these days. are gaining popularity amongst tech-savvy customers. While card payment and PayPal are the dominant methods of paying online, alternate methods like Paypal, Google Pay, Apple Pay, etc. How to fix this issue? Begin with offering a plethora of payment options. Then there are the issues of a difficult refund process in cases of failed payments or canceled orders. Security is another factor that people consider when purchasing anything online and if your payment gateway doesn’t assure it, they’ll have no reason to proceed further with their order.Įven things like not showing a payment confirmation message or being redirected to another website can be exasperating. Some restaurant websites do not accept multiple payment methods, forcing customers to drop their orders. The PaymentĪ recurring problem that customers face when ordering food online is regarding payment. Simply have a pop-up window asking “what would you like to have today”, and let their answers guide the recommendation window on the website or the app. If it’s a customer, then having a live chat feature can be a good strategy. Restolabs online ordering provides insights and data on customers ordering patterns that you can utilize to help them make quick selection. How can you fix this issue? By helping your customers with data-driven recommendations and suggestions. Having so many options to choose from often overwhelm the customers, and many times results in a dropped sale - can’t decide what to eat, close the website and order the good ol’ Whopper from Burger King! 5 common difficulties customers face while ordering food online and how you can fix them The SelectionĪ hungry customer can spend on average an hour to decide what to eat! This scenario is especially true for multi-cuisine restaurants. Here are some of the most common difficulties that customers face from day to day when ordering food online from a restaurant and how you and your staff can efficiently tackle them. All of these are factors if gone amiss can potentially harm your brand, as well as increase the bounce rate. Once you decide to offer online ordering services, there are several important details to take into account, from something as simple as the look of your website to far complex issues like ensuring the security of sensitive customer data. But simply putting up a website or building a mobile app for customers to order from does not help. You can take charge of your own brand and save on commission fees charged by third-party aggregators. Having your own in-house online ordering service can definitely help boost any restaurant’s sales. These statistics are a welcome sign and present huge opportunities for those restaurateurs keen on taking advantage of the digital takeover. consumers are ordering delivery or takeout once a week and 34% of them spend at least $50 per order when purchasing food online. In this fast-changing tech landscape, when more and more diners are migrating online, restaurants have realized that if they fail to provide a robust, seamless and efficient online ordering platform, they will quickly be left out of the race.
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